Launching Your Cohort-based Course

Will and I chat about his team at Building a Second Brain and Write of Passage has built one of the most successful online marketing funnels of any online course. In the span of just 4-years, the team has gone from cohorts of 30 students to cohorts of over 1,500 students.

Topics Discussed:

• The growth trajectory of Forte Labs
• Three-part marketing funnel
• Audience segmentation
• Bridge of Transformation
• Messaging Arc

Relevant links:
- Reshaping Education Podcast

Keep up with us:
Ish Baid, Founder & CEO of Virtually
Will Mannon, Course Director of Forte Academy

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